The best event planner websites feature straightforward yet engaging website copy. Visitors spend a few seconds on a particular web page before moving on to a new one. You want to make these few seconds count by clearly communicating what your event is about and what attendees can expect from it quickly.

Don’t leave your attendees wondering how to register for your event. Adding a call to action on the upper fold of the website allows them to easily sign up as soon as they land on the page. Create a custom form for capturing user details but don’t make the form too long or you’ll risk turning away guests.

Give visitors a glimpse of what they can expect from your upcoming event with high quality images, videos and graphics. If you are hosting an annual event, footage from previous years might help users get an idea of what is waiting for them this year.